The 2013 Dodge Dart
My mom’s first car was a Dodge Dart, mine was a Dodge Neon. So it’s not surprising that this Fiat/Dodge collaboration has me feeling a little sentimental. But it goes beyond sentimentality, it’s something about an underdog — an American underdog that gets people talking. Just 4 years ago the death certificate for Chrysler, Mopar, Detroit as a whole had been all but signed; Daimler had tried to step in a breathe life into a failing company, but they missed the mark in a fantastically grand fashion. Rather than breathing new life, they simply propped up a brand that was losing not only interest, but massive amounts of money.
Along comes Sergio Marchionne, like a Saturday shopper with a keen eye at a roadside yard sale, he swooped in and picked up a diamond in the rough. And thank God. He truly did breathe life into the brand, restructured the entire model, and actually — get this —designed a new freaking car! The old Chrysler was a giant, and like a giant, with his head up in the clouds, the corporation and it’s CEO had no idea what was going on down on the street. Sure, they tried with the 300 and the Charger, but how did those cars serve the needs of the market? They didn’t at all. So here we go, the 2013 Dodge Dart, a fairly inexpensive (I’ve heard MSRP somewhere around $17K) good looking car, that’s getting some really nice reviews. It’s fuel efficient without making the driver feel like they’re sitting on a skateboard. That is — so I hear. I’m looking forward to getting a chance to test drive this babe. A Mopar engine on a Alfa Romeo frame? Shit…
I’m really excited for the Dart, and you should be too.